Fu-com joined hands with Groupe Casino - one of the world's largest French hypermarket chains , to bring the "Geant hypermarket " to Middle east for the first time. in MAY 2001 in the first Geant store opened in Bahrain . With the Group's strength in local retailing and knowledge of the region and Groupe Casino's expertise in Hypermarket operations, Geant is an embodiment of the best local adaptation of International standards in retailing.The consumers were presented with a retailing experience that is suited not just to their needs but also to their tastes and aspirations.

The Hypermarket's unique " Its Geant and its for you " marketing strategy and aggressive theme-based promotional campaigns helped it to pitch itself across all Customer segments of Dubai's multi-cultural consumers.

Designed on the pattern of best outlets of Europe and covering approximately 13000 sqaure meters ,with average 40 customer checkout counters and about 300+ staff members, the Hypermarket carries an average of 65000 Product lines which include food ,grocery, apparel, houseware. consumer electronics, beauty care etc.