Fu-com joined hands with Groupe Casino - one of the world´s largest French hypermarket chains, to bring the "Géant hypermarket" to Middle East for the first time.
In May 2001 Geant opened its first store in Bahrain & opened Géant Hypermarket Dubai in 2005. With the Group´s strength in local retailing and knowledge of the region and Groupe Casino´s expertise in Hypermarket operations, Geant is an embodiment of the best local adaptation of International standards in retailing. The consumers are presented with a retailing experience that is suited not just to their needs but also to their tastes and aspirations.
The Hypermarket´s unique "It’s Géant and it’s for you" marketing strategy and aggressive theme-based promotional campaigns has helped it to pitch itself across all Customer segments of Dubai´s multi-cultural consumers.
Designed on the pattern of best outlets of Europe and covering approximately 13000 square meters, with average 40 customer checkout counters and about 300+ staff members, the Hypermarket carries an average of 65000 Product lines which include food, grocery, apparel, house ware, consumer electronics, beauty care, etc.